{"id":8171,"date":"2017-03-20T15:08:38","date_gmt":"2017-03-20T15:08:38","guid":{"rendered":"https:\/\/www.riabro.com\/?p=8171"},"modified":"2023-07-26T18:03:58","modified_gmt":"2023-07-26T18:03:58","slug":"using-linkedin-search-filters","status":"publish","type":"post","link":"https:\/\/www.riabro.com\/using-linkedin-search-filters\/","title":{"rendered":"Using LinkedIn search filters to find new prospects"},"content":{"rendered":"\n

LinkedIn is about more than just developing your career and connecting with people who can help you onto the next rung of the jobs ladder. If you’re a business owner, what do you care about that anyway, you’re already at the top of the ladder!<\/strong><\/p>\n\n\n\n

What you do want to do is use Linkedin for its potential to grow your business by connecting with new people. In this article, I’ll look at finding potential customers using LinkedIn’s free and paid search tools, and end with some advice on improving your chances of connecting.<\/p>\n\n\n\n

How do I find the right people?<\/h2>\n\n\n\n

Once you’ve connected to all your customers and everyone you’ve ever met at events and exhibitions, you can start to look at suitable 2nd and 3rd level connections, i.e., people connected to your connections.<\/p>\n\n\n\n

More links give you a bigger audience to interact with, but you must be selective. You need to have an idea of who you want to connect to and why. Clicking ‘connect’ on everyone LinkedIn recommends in its ‘People you might know<\/em>‘ panel isn’t a great approach.<\/p>\n\n\n\n

There are two ways to narrow down potential contacts on the platform, standard LinkedIn search filters<\/strong> on the free service and advanced filters<\/strong> in paid accounts. Regardless of whether you want to find people similar to your existing customers or people with different attributes, you should start with LinkedIn’s ‘Search for people with filters<\/strong>‘ option.<\/p>\n\n\n\n

Standard LinkedIn search<\/h2>\n\n\n\n

Start by clicking into the Search field in the top left of the header. It will display a list of people you’re connected to and at the bottom of the list, you’ll see the link.<\/p>\n\n\n

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\"LinkedIn<\/figure><\/div>\n\n\n

Clicking it takes you to a page with a list of filters on the right.
Start off by selecting the 2nd and 3rd+ checkboxes under Connections. This will exclude people you are already connected<\/strong> to from the list.<\/p>\n\n\n\n

You can now use the remaining filters to narrow down the people you would like to connect to, based on what you’re trying to achieve.<\/p>\n\n\n\n

For example, if I wanted to find business owners in the UK, I could use ‘Owner<\/em>‘ in the Keywords > Title<\/strong> field and then select ‘United Kingdom<\/em>‘ under Locations<\/strong>. This gives me a count of just over 570,000 people I could start connecting to.<\/p>\n\n\n

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\"LinkedIn<\/figure><\/div>\n\n\n

Too many? I think so.<\/p>\n\n\n\n

So I can narrow it down further by selecting industries I’m interested in. I get all nerdy around life sciences companies, so typing in ‘Biotechnology<\/em>‘ in the Industry<\/strong> field takes it down to a more manageable 560 people.<\/p>\n\n\n\n

I can now start to work through the list and try to connect get or introductions if we have any mutual connections. But what if the number was still too high or I specifically wanted to find startups? That’s where LinkedIn’s advanced filters can help.<\/p>\n\n\n\n

Advanced LinkedIn search filters<\/h2>\n\n\n\n

To get access to more filters, you can upgrade to LinkedIn paid packages, which give you a LOT more than just additional filters but vary slightly depending on what you choose. The current packages are:<\/p>\n\n\n\n