Projects

A few example customer projects.
Market research
We were asked to research the Software-as-a-Service (SaaS) opportunity and competitor landscape for a business intelligence solutions developer whose products were predominantly deployed on-premise.
We looked at the obstacles facing the company and devised a tiered Go-To-Market strategy for entry into the SaaS market.
The report was really well received and we were then asked to evaluate their existing customer base and strengths to identify which sectors they should target next.

SaaS market research / Dynistics

Application Virtualizaton Smackdown Infographic / PQR and Algiz Technology
Infographics
We converted a 65 page virtualization technology review into a Matrix themed infographic.
The illustration mapped the structure of the document to the original movie, and concluded with a ‘fight’ highlighting winners in each category.
We conducted an outreach campaign to share the infographic with influential websites and generate backlinks to my clients website.
Branding
Tasked with creating a brand identity for a new fitness and nutrition company, we were inspired by images of Brazilian dancers and colourful paint splatter to create a logo that represented vitality and health. No expensive focus groups, just another happy customer.

Identity inspiration and evolution / Fitness and nutrition company
Revitalise our brand