Marketing Audit
Fresh eyes, fresh thinking.
Want a new perspective on your marketing strategy? Need a second opinion on a campaign? Just need help knowing where to start?
Our marketing audit looks at how you currently market your business and gives you a ‘customer point of view’ with clear action points to improve what you’re doing.
- The audit can be as broad or as narrow as you wish
- You’re NOT obliged to use our marketing services after receiving the report
- It belongs to you and you can use it however you choose to

Some of the things we’ve looked at in the past include:
Website – Does it do justice to your business? Is it drawing in enough of the right kind of traffic? Does it encourage visitors to want to work with you?
Campaigns – Do your campaigns prompt action? Are you using the most appropriate platforms to reach your target customers? Are you applying best practice to how you create your campaigns and how you deliver them?
Internal capability – Do you have the marketing skills and resources to meet your desire to grow? What’s missing and how can you fill the gaps? What skills should you develop internally?

“The marketing audit was a very professional piece of work and Riabro delved into a quite a few areas of our marketing. Their ideas and recommendations have given us plenty of things to work on going forward.”
John Haigh
Chairman – Ascent Business
This time it’s personal.
The audit is tailored to your business and your objectives. Here are a few recommendations from recent reports:
Misleading website traffic figures
I noticed that you had ~1,000+ visitors to your website this month and that’s positive. However on closer inspection over 90% of that is spam.
This article shows you how to exclude the spam from your Analytics, so that you can focus on building real traffic to your site…
Email campaign
“Have you ever…?”
I would collate all the questions/answers being asked in the email campaigns you showed me into a single downloadable guide. Something like – “Every question you’ve ever had about making your practice profitable, answered!”
This then becomes a useful asset for the following aspects of your marketing…
Sector focus
Looking at the customer breakdown you provided, it appears you get a lot of interest from ‘consultancies’, who are usually quite tech savvy but busy.
I would make it more explicit on the website about who you help and how you help them. I suggest restructuring your navigation and homepage in the following way…