Marketing audit

[cs_content][cs_section bg_color=”hsl(77, 90%, 42%)” parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”75px” separator_bottom_inset=”0px” separator_bottom_angle_point=”0″ _label=”Heading” class=”cs-ta-center green-gradient” style=”margin: 0px;padding: 150px 0px 130px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h1″ looks_like=”h1″ accent=”false” style=”color: hsl(0, 0%, 100%);”]Marketing Audit[/x_custom_headline][/cs_column][/cs_row][/cs_section][cs_section bg_color=”hsl(0, 0%, 100%)” parallax=”false” separator_top_type=”angle-in” separator_top_height=”80px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ _label=”Service left” style=”margin: 0px;padding: 80px 0px 30px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px 0px 50px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_custom_headline level=”h2″ looks_like=”h3″ accent=”false” class=”r-header mtn mbm”]Fresh eyes, fresh thinking.[/x_custom_headline][cs_text]

Want a new perspective on your marketing strategy? Need a second opinion on a campaign? Just need help knowing where to start?

Our marketing audit looks at how you currently market your business and gives you a ‘customer point of view’ with clear action points to improve what you’re doing.

  • The audit can be as broad or as narrow as you wish
  • You’re NOT obliged to use our marketing services after receiving the report
  • It belongs to you and you can use it however you choose to

[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ class=”cs-ta-center” style=”padding: 0px;”][x_image type=”none” src=”https://www.riabro.com/wp-content/uploads/2017/08/audit-elements.png” alt=”Get a marketing audit for your marketing strategy” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” _label=”New Item 2″ style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px 0px 50px;”][cs_text class=”pbm”]

Some of the things we’ve looked at in the past include:

[/cs_text][x_columnize]Audience – Are you targeting the right people? How and where can you find more of them? Are you sending out the right messages?

Website – Does it do justice to your business? Is it drawing in enough of the right kind of traffic? Does it encourage visitors to want to work with you?

Campaigns – Do your campaigns prompt action? Are you using the most appropriate platforms to reach your target customers? Are you applying best practice to how you create your campaigns and how you deliver them?

Internal capability – Do you have the marketing skills and resources to meet your desire to grow? What’s missing and how can you fill the gaps? What skills should you develop internally?[/x_columnize][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ _label=”Service right” style=”margin: 0px;padding: 50px 0px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column bg_color=”hsl(0, 0%, 90%)” fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ class=”cs-ta-center” style=”padding: 0px 50px 50px;margin-bottom:80px;”][x_image type=”circle” src=”https://www.riabro.com/wp-content/uploads/2017/08/johnhaigh.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=”” style=”width:90px;display: block;margin-left: auto;margin-right: auto;position:relative;top:-45px;z-index: 1000;margin-bottom:0px;”][cs_text]

“The marketing audit was a very professional piece of work and Riabro delved into a quite a few areas of our marketing. Their ideas and recommendations have given us plenty of things to work on going forward.”

John Haigh
Chairman – Ascent Business[/cs_text][/cs_column][/cs_row][/cs_section][cs_section bg_color=”hsl(0, 0%, 100%)” parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”angle-out” separator_bottom_height=”80px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ _label=”Copy of Service right” style=”margin: 0px;padding: 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ class=”cs-ta-center” style=”padding: 0px 0px 30px;”][x_custom_headline level=”h3″ looks_like=”h3″ accent=”false” class=”r-header mtn mbm”]This time it’s personal.[/x_custom_headline][cs_text]The audit is tailored to your business and your objectives. Here are a few recommendations from recent reports:[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” _label=”New Item 2″ style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ class=”mbl r-dot-box” style=”padding: 0px 30px 30px;border-style: dotted;border-width: 2px;-webkit-box-shadow: 3px 4px 12px -3px rgba(166,166,166,1);-moz-box-shadow: 3px 4px 12px -3px rgba(166,166,166,1);box-shadow: 3px 4px 12px -3px rgba(166,166,166,1);”][cs_text]

Misleading website traffic figures

I noticed that you had ~1,000+ visitors to your website this month and that’s positive. However on closer inspection over 90% of that is spam.

This article shows you how to exclude the spam from your Analytics, so that you can focus on building real traffic to your site…[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ class=”mbl r-dot-box” style=”padding: 0px 30px 30px;border-style: dotted;border-width: 2px;-webkit-box-shadow: 3px 4px 12px -3px rgba(166,166,166,1);-moz-box-shadow: 3px 4px 12px -3px rgba(166,166,166,1);box-shadow: 3px 4px 12px -3px rgba(166,166,166,1);”][cs_text]

Email campaign
“Have you ever…?”

I would collate all the questions/answers being asked in the email campaigns you showed me into a single downloadable guide. Something like – “Every question you’ve ever had about making your practice profitable, answered!”

This then becomes a useful asset for the following aspects of your marketing…[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ class=”r-dot-box mbl” style=”padding: 0px 30px 30px;border-style: dotted;border-width: 2px;-webkit-box-shadow: 3px 4px 12px -3px rgba(166,166,166,1);-moz-box-shadow: 3px 4px 12px -3px rgba(166,166,166,1);box-shadow: 3px 4px 12px -3px rgba(166,166,166,1);”][cs_text]

Sector focus

Looking at the customer breakdown you provided, it appears you get a lot of interest from ‘consultancies’, who are usually quite tech savvy but busy.

I would make it more explicit on the website about who you help and how you help them. I suggest restructuring your navigation and homepage in the following way…[/cs_text][/cs_column][/cs_row][/cs_section][cs_section bg_color=”hsl(0, 0%, 90%)” parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ _label=”Service left” style=”margin: 0px;padding: 130px 0px 50px;”][cs_row inner_container=”true” marginless_columns=”false” class=”cs-hide-xs cs-hide-sm” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_custom_headline level=”h3″ looks_like=”h3″ accent=”false” class=”r-header mtn mbm”]Let’s get started.[/x_custom_headline][cs_text]The marketing audit takes between one and two days and is done by a consultant who looks at your business – there are no boilerplate recommendations here.

However, to make sure we both enjoy the experience, you have to:

  • Be receptive to new ideas and ways of growing your business
  • Have the authority and desire to make changes
  • Be prepared to answer a few strange questions while we try to get to know your business.

If that’s you then tell us more, we’re all ears…[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 30px 0px 0px;”][cs_text][contact-form-7 id=”7038″ title=”Main contact form”][/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” class=”cs-hide-xl cs-hide-lg cs-hide-md” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px 0px 30px;”][cs_text style=”font-size:150%;”]Let’s get started.[/cs_text][cs_text]The audit takes between one and two days and is done by a consultant who looks at your business – there are no boilerplate recommendations here.

However, to make sure we both enjoy the experience, you have to:

  • Be receptive to new ideas and ways of growing your business
  • Have the authority and desire to make changes
  • Be prepared to answer a few strange questions while we try to get to know your business.

If that’s you then tell us more, we’re all ears…[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][cs_text][contact-form-7 id=”7038″ title=”Main contact form”][/cs_text][/cs_column][/cs_row][/cs_section][/cs_content][cs_content_seo]Marketing AuditFresh eyes, fresh thinking.Want a new perspective on your marketing strategy? Need a second opinion on a campaign? Just need help knowing where to start?
Our marketing audit looks at how you currently market your business and gives you a ‘customer point of view’ with clear action points to improve what you’re doing.

The audit can be as broad or as narrow as you wish
You’re NOT obliged to use our marketing services after receiving the report
It belongs to you and you can use it however you choose to

Some of the things we’ve looked at in the past include:
Audience – Are you targeting the right people? How and where can you find more of them? Are you sending out the right messages?

Website – Does it do justice to your business? Is it drawing in enough of the right kind of traffic? Does it encourage visitors to want to work with you?

Campaigns – Do your campaigns prompt action? Are you using the most appropriate platforms to reach your target customers? Are you applying best practice to how you create your campaigns and how you deliver them?

Internal capability – Do you have the marketing skills and resources to meet your desire to grow? What’s missing and how can you fill the gaps? What skills should you develop internally?“The marketing audit was a very professional piece of work and Riabro delved into a quite a few areas of our marketing. Their ideas and recommendations have given us plenty of things to work on going forward.”
John Haigh
Chairman – Ascent Business
This time it’s personal.The audit is tailored to your business and your objectives. Here are a few recommendations from recent reports:
Misleading website traffic figures
I noticed that you had ~1,000+ visitors to your website this month and that’s positive. However on closer inspection over 90% of that is spam.
This article shows you how to exclude the spam from your Analytics, so that you can focus on building real traffic to your site…
Email campaign
“Have you ever…?”
I would collate all the questions/answers being asked in the email campaigns you showed me into a single downloadable guide. Something like – “Every question you’ve ever had about making your practice profitable, answered!”
This then becomes a useful asset for the following aspects of your marketing…
Sector focus
Looking at the customer breakdown you provided, it appears you get a lot of interest from ‘consultancies’, who are usually quite tech savvy but busy.
I would make it more explicit on the website about who you help and how you help them. I suggest restructuring your navigation and homepage in the following way…
Let’s get started.The marketing audit takes between one and two days and is done by a consultant who looks at your business – there are no boilerplate recommendations here.
However, to make sure we both enjoy the experience, you have to:

Be receptive to new ideas and ways of growing your business
Have the authority and desire to make changes
Be prepared to answer a few strange questions while we try to get to know your business.

If that’s you then tell us more, we’re all ears…

Please leave this field empty.

Let’s get started.
The audit takes between one and two days and is done by a consultant who looks at your business – there are no boilerplate recommendations here.
However, to make sure we both enjoy the experience, you have to:

Be receptive to new ideas and ways of growing your business
Have the authority and desire to make changes
Be prepared to answer a few strange questions while we try to get to know your business.

If that’s you then tell us more, we’re all ears…

Please leave this field empty.Get a marketing audit for your marketing strategy[/cs_content_seo]

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