Marketing Audit

Fresh eyes, fresh thinking.

Want a new perspective on your marketing strategy? Need a second opinion on a campaign? Just need help knowing where to start?

Our audit looks at how you currently market your business and gives you a ‘customer point of view’ with clear action points to improve what you’re doing.

  • The audit can be as broad or as narrow as you wish
  • You’re NOT obliged to use Riabro after receiving the report
  • It belongs to you and you can use it however you choose to
Some of the things we’ve looked at in the past include:
Audience – Are you targeting the right people? How and where can you find more of them? Are you sending out the right messages?

Website – Does it do justice to your business? Is it drawing in enough of the right kind of traffic? Does it encourage visitors to want to work with you?

Campaigns – Do your campaigns prompt action? Are you using the most appropriate platforms to reach your target customers? Are you applying best practice to how you create your campaigns and how you deliver them?

Internal capability – Do you have the marketing skills and resources to meet your desire to grow? What’s missing and how can you fill the gaps? What skills should you develop internally?

“The audit was a very professional piece of work and Riabro delved into a quite a few areas of our marketing. Their ideas and recommendations have given us plenty of things to work on going forward.”

John Haigh
Managing Director – Ascent Business

This time it’s personal.

The audit is tailored to your business and your objectives. Here are a few recommendations from recent reports:

Misleading website traffic figures

I noticed that you had ~1,000+ visitors to your website this month and that’s positive. However on closer inspection over 90% of that is spam.

This article shows you how to exclude the spam from your Analytics, so that you can focus on building real traffic to your site…

Email campaign
“Have you ever…?”

I would collate all the questions/answers being asked in the email campaigns you showed me into a single downloadable guide. Something like – “Every question you’ve ever had about making your practice profitable, answered!”

This then becomes a useful asset for the following aspects of your marketing…

Sector focus

Looking at the customer breakdown you provided, it appears you get a lot of interest from ‘consultancies’, who are usually quite tech savvy but busy.

I would make it more explicit on the website about who you help and how you help them. I suggest restructuring your navigation and homepage in the following way…

Let’s get started.

The audit takes between one and two days and is done by a consultant who looks at your business – there are no boilerplate recommendations here.

However, to make sure we both enjoy the experience, you have to:

  • Be receptive to new ideas and ways of growing your business
  • Have the authority and desire to make changes
  • Be prepared to answer a few strange questions while we try to get to know your business.

If that’s you then tell us more, we’re all ears…

Let’s get started.

The audit takes between one and two days and is done by a consultant who looks at your business – there are no boilerplate recommendations here.

However, to make sure we both enjoy the experience, you have to:

  • Be receptive to new ideas and ways of growing your business
  • Have the authority and desire to make changes
  • Be prepared to answer a few strange questions while we try to get to know your business.

If that’s you then tell us more, we’re all ears…