FREE Marketing Audit
For ambitious business owners.
Ready, steady, grow!
You want to grow your business and know you have to ‘do more marketing’ – but is a new website top of the to-do list to help you achieve that? Is advertising the answer? Maybe events? Or should you start with a new marketing hire and let them work it out?
Our ‘no obligation’ audit looks at how you currently market your business and gives you a ‘customer point of view’ with clear action points to improve what you’re doing now or recommend new approaches you should be trying.
Things we’ve looked at for other business owners in the past include:
Website – Does it do justice to your business? Is it drawing in enough of the right kind of traffic? Does it encourage visitors to want to work with you?
Campaigns – Do your campaigns prompt action? Are you using the most appropriate platforms to reach your target customers? Are you applying best practice to how you create your campaigns and how you deliver them?
Internal capability – Do you have the marketing skills and resources to meet your desire to grow? What’s missing and how can you fill the gaps? What skills should you develop internally?
“The audit was a very professional piece of work and Riabro delved into a quite a few areas of our marketing. Their ideas and recommendations have given us plenty of things to work on going forward.”
John Haigh
Managing Director – Ascent Business
“Riabro’s marketing audit added real momentum to our online marketing efforts. Their recommendation to integrate a personal blog written by one of our technical consultants into our website gave us a boost of over 80,000 visits a month!”
Kevin Howell
Managing Director – Howell Technology Group
This time it’s personal.
The audit is tailored to your business and your objectives. Here are a few recommendations from recent reports:
Misleading website traffic figures
I noticed that you had ~1,000+ visitors to your website this month and that’s positive. However on closer inspection over 90% of that is spam.
This article shows you how to exclude the spam from your Analytics, so that you can focus on building real traffic to your site…
Email campaign
“Have you ever…?”
I would collate all the questions/answers being asked in the email campaigns you showed me into a single downloadable guide. Something like – “Every question you’ve ever had about making your practice profitable, answered!”
This then becomes a useful asset for the following aspects of your marketing…
Sector focus
Looking at the customer breakdown you provided, it appears you get a lot of interest from ‘consultancies’, who are usually quite tech savvy but busy.
I would make it more explicit on the website about who you help and how you help them. I suggest restructuring your navigation and homepage in the following way…
“Waseem at Riabro has been instrumental in getting the ball rolling for me since I started doing “marketing” for my company and he’s been nothing short of outstanding to work with over the last 18 months. Even though he’s in England, he’s always available during our regular business hours, and the British accent is VERY minor so communication is a breeze :-)”
Jesse Rink
Owner, Source One Technology
(Wisconsin)
“I can confidently say that hiring Waseem was the best decision I have made in the entire 10+ years that I have been running my site. I strongly recommend his services!”
Rory Monaghan
Owner / Blogger, Rorymon.com
(Arizona)
“I had the pleasure of working with Waseem to move a personal tech blog of mine. He explained things I didn’t know clearly and the site design and logo he came up with were absolutely perfect.”
Billy York
IT Consultant / Blogger, System Center Automation
(Texas)